A Future Where Price Transparency is the Norm

June 11, 2020

Luis Rodriguez, Chief Executive Officer of Keycentrix Inc., sat down with Surescripts to talk about the value pharmacists add beyond putting pills in a bottle, and a future state of healthcare where price transparency is the standard and patients don’t have to be financially successful to stay well.

“A pharmacist is a doctor,” said Luis. “They understand the drug interactions and the implication on patient care. They also know how to discuss that with a patient. I think a lot of our customers aren't just putting pills in a bottle and handling them. They are—before you even get the pill bottle—considering what works best for you. And then, on top of that, they have a kind of social work element to it, because if you can't afford the drug, what do we do?”

Go inside the patient experience with Luis as he talks about the financial implications he sees his loved ones facing as drug prices continue to rise, and the critical role that pharmacists enabled with price transparency tools can play in helping prescribers and their patients achieve more positive outcomes.

Related Articles

September 08, 2020

Turning Personal Experience into Better Patient Outcomes

Luke Forster-Broten, Director of Product Innovation at Surescripts, sat down with me to talk about the importance of having the prescription cost conversation at the point of care—and how that idea helped inspire the development of our Electronic Prior Authorization solution.

August 25, 2020

Three Ways Health Plans Can Address Inefficiencies and Medication Adherence

It is well known that Americans are grappling with rising health care costs and that all sectors of the health care industry have a role to play in addressing this issue. Read more...
August 13, 2020

Prior Authorization: On the Path to Quality, Affordability and Safety

In a recent survey by America’s Health Insurance Plans (AHIP), health insurance providers pointed to the automation of the prescription prior authorization process as a critical area in need of meaningful reform. Specifically, 84% of health plans identified automating the prior authorization process as one of the biggest opportunities for improvement. Read more...