Dean Riggott Photography
Surescripts
Luke Forster-Broten, Director of Product Innovation at Surescripts, sat down with me to talk about the importance of having the prescription cost conversation at the point of care—and how that idea helped inspire the development of our Electronic Prior Authorization solution.
"[There’s] a lot of burden on the patient to be their own best advocate, at a time when it's really hard to be an advocate for yourself,” said Luke. “If a prescription requires prior authorization, that could be the difference between staying and getting it at the pharmacy or leaving the pharmacy and never going back.”
Luke shares his own experience as a patient—including the lack of conversation with his own provider and subsequent price shock at the pharmacy—and offers additional insight into how price transparency and prior authorization at the point of care translate to better patient outcomes.
