Season2 Ep5

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Meet George Van Antwerp, who leads Deloitte’s future of pharmacy strategy. In this episode, Van Antwerp unpacks his vision for the future of pharmacy, such as how disruption will create transformative opportunities and challenges. He also shares his thoughts on interoperability and health equity.

“Pharmacy is the most used benefit,” Van Antwerp says. “It’s the way that many people experience the healthcare system.”

Looking out 10 or 20 years, what data would pharmacists need to talk to the patient differently? How far can pharmacists push the spectrum of diagnosis, provider collaboration, of being able to do more and more?

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George Van Antwerp

Managing Director, Deloitte

Van Antwerp leads Deloitte Consulting’s Future of Pharmacy strategy. He works with clients across multiple healthcare sectors and leverages insights and analysis to improve their competitive positioning and increase revenue. Van Antwerp helps his teams think creatively, challenge orthodoxies and partner with clients to solve their most complex problems. Prior to joining Deloitte, Van Antwerp worked with inVentiv Health in their Medical Management business, led the pharmacy business for Silverlink Communications and focused on consumer engagement solutions at Express Scripts. He holds an MBA and M.A. from Washington University in St. Louis and received his B.S. from the University of Michigan in Ann Arbor.


Melanie Marcus

Chief Marketing & Customer Experience Officer, Surescripts

Marcus joined Surescripts in 2017, bringing with her more than 20 years of experience working at the intersection of marketing, technology and healthcare. Based in our Arlington, Virginia, office, she loves serving as “chief storyteller” and hosts Surescripts’ award-winning podcast, There’s A Better Way: Smart Talk on Healthcare and Technology, helping people understand how technology unites our fragmented healthcare system. Marcus is passionate about leading an organizational focus on “customer obsession” where we put customer value first as we work to increase patient safety, lower costs and ensure quality care. Marcus currently serves on the Board of Directors for The Sequoia Project and the Brem Foundation to Defeat Breast Cancer. She also serves as NCPDP Foundation's National Advisory Council (NAC) Chair for Role and Value of the Pharmacist.