Season2 Ep7

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This episode features Lili Brillstein, founder and CEO of BCollaborative, who works to lead the transition from fee-for-service care models to value-based care models in American healthcare.

Brillstein says that when she was studying business in college, value-based care models weren’t even a blip on the radar. We were paying for units of care—and we’re still doing that today in many cases. But we can build a system focused on patient outcomes, she says, and set up reimbursement to support it.

“The idea,” Brillstein says, “is to address variability in care and costs of care to get consistent outcomes.” 

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Featured on this podcast

Lili Brillstein

Chief Executive Officer, BCollaborative

Lili Brillstein provides board and C-suite strategic advisory services for payers, providers and other healthcare stakeholders. She promotes the migration from fee-for-service care models to value-based care models, helping engage partners in models that support comprehensive, collaborative care and reward optimal outcomes and experiences. As the former lead for Episodes of Care, a value-based model at Horizon Blue Cross Blue Shield of New Jersey, Brillstein championed an initiative that has been heralded for its innovative and collaborative spirit. Brillstein has served as an Advisor to the Center for Medicare and Medicaid Innovation (CMMI) on specialty care value-based models, as well as several national specialty care alliances. She is currently on the Board of Directors for the New Jersey Coalition to End Domestic Violence.


Melanie Marcus

Chief Marketing & Customer Experience Officer, Surescripts

Marcus joined Surescripts in 2017, bringing with her more than 20 years of experience working at the intersection of marketing, technology and healthcare. Based in our Arlington, Virginia, office, she loves serving as “chief storyteller” and hosts Surescripts’ award-winning podcast, There’s A Better Way: Smart Talk on Healthcare and Technology, helping people understand how technology unites our fragmented healthcare system. Marcus is passionate about leading an organizational focus on “customer obsession” where we put customer value first as we work to increase patient safety, lower costs and ensure quality care. Marcus currently serves on the Board of Directors for The Sequoia Project and the Brem Foundation to Defeat Breast Cancer. She also serves as NCPDP Foundation's National Advisory Council (NAC) Chair for Role and Value of the Pharmacist.