Patients Are Ready to Talk Dollars with Their Doctors

The era of patients as mere passengers on their healthcare journey is over.

With more skin in the game than ever before, patients are becoming savvy, engaged and discerning consumers. They know that the name-brand drug with the $300 monthly price tag may not be the only option. They want a healthcare provider who has the information needed to compare and guide them to alternatives that achieve the same or similar outcome.

Most patients who skip a medication due to cost say they would have been willing to take a lower-cost alternative if their doctor or nurse had suggested one. This is the definition of a missed opportunity. And many are willing to switch healthcare providers in order to have cost conversations at the point of care.

These and other insights from our recent survey, Prescription Price Transparency and the Patient Experience, show greater demand among patients for cost conversations with healthcare providers at the point of care.

Here are a few highlights:

  • More than half of patients had not taken a medication because it cost too much.
  • Of those who skipped a medication due to cost, 94% would have been willing to take a lower-cost alternative if their doctor or nurse had suggested one.
  • Nearly 70% of millennials say the ability to talk with their provider about prescription cost has a moderate or significant impact on which doctor they choose, compared with 51% of middle-aged patients and 32% of Medicare-age patients.
  • Nearly one-third of (28%) of millennials would be willing to find a new doctor in order to have cost conversations about their prescriptions.

Download the full report to better understand how patients feel about talking to their healthcare providers about the cost of their medications. And learn more about solutions that address these needs from patients and deliver prescription price transparency to the point of care.

You may also like

Affordable Medication and Adherence: Two Sides of the Same Coin

In this MGMA podcast episode, Christopher Apostol, D.O. of Evans Medical Group, Donna Maddox of athenahealth, and Yousuf Ahmed of Surescripts discuss four key takeaways arising from the technological impact of patient-specific information delivered to the electronic health record (EHR) at the point of care—exactly when and where it’s needed most. Listen below. read more

Behind the Scenes of An Ideal Prescribing Experience

After twenty years of delivering true interoperability and information sharing, reducing complexity is something that Surescripts does well. Here are just a few ways our Enhance Prescribing solutions transform the prescription decision process and promote medication adherence.  read more

A Healthcare Expert’s Insights on How We Can Get Clinical Decision Support Right

Dr. David Nash, a healthcare influencer and practicing internist with decades of experience, remembers a world without real-time clinical decision support tools. "None of these tools even existed less than a decade ago," he recently explained to Surescripts CEO Tom Skelton. It's fascinating for Nash when he sees his daughter, an attending physician, growing up with this technology. But not everyone is fluent with these solutions yet. "For folks – my ilk – and everyone in between, we've got to be taught and brought along," he explained. read more

Intelligence in Action, delivered to your inbox